September 3rd, 2008 11:37 am:

What should an author do when his/her latest release gets slammed by pretty much every major publication? Why make a video about it and use it to promote the book, of course. Now, that’s turning bad press around.

Reminds me of the time PETA brought a giant fish mascot to protest outside my dad’s seafood restaurant. He went outside, put his arm around it and posed for a picture with the local paper.