Branding Mishap
Published in General on May 4th, 2006 1:53 pm by Nicholas Roussos
Back when Cingular bought AT&T Wireless, it spent a paltry $4 billion changing its name to Cingular. Now due to another corporate take-over, Cingular is reported to be about to spend $2 billion to change its name back to AT&T. All I can think to say is, “Haha!”
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May 4th, 2006 at 3:16 pm
All the freaky people make the beauty of the world
May 5th, 2006 at 9:26 am
For those of us ex ATT employee’s (who lost our job to the Cinglular merger), it is “interesting” to say the least…
Recently I was told I could not pay my cell phone bill at a Cingular store because I had an ATT number. But arent they now Cingular?? yes, but no.
Added to this strange effect is that the originally buyout most likely was not complete.
I was originally a SunCom employee and we were bought out by ATT. But not all SunCom’s were…some still remained. I assume the same is true with the ATT/ Cinglular buyout. Some ATT markets most likely remained independant.
And, of course, we have the fact that ATT Wireless and ATT land lands are seperate entities (or so my boss told me).
May 5th, 2006 at 9:35 am
Want to hear a story of waste??
In each of these mergers new stationary/brochures/nametags were purchased. Millions of dollars worth considering the company as a whole.
When the merger with ATT took place (I was gone before the Cingular stuff arrived), we had huge boxes full of blank stationary set to be destroyed.
I tried to get the company to donate the blank linen-quality stationary to the schools or at least to the girls/boys club and they wouldnt. It would have to be destroyed because of the letterhead. I even offered to cut off the letterhead, but no…..it must be destroyed.
It would have made great scap paper for the schools or art paper for some charity group.
There must have been 10 boxes worth. I dont mean little boxes either. I think each box contained 50 reams of paper.