I’ve been keeping a secret. I didn’t get MySpace. Everytime I looked at it, I found myself thinking, “This HAS to be the worse website I’ve ever seen.” There’s NO content there. It looks painful as well. What gives?

I had an “Ah Ha” MySpace moment today. Since we’ve launched Tees My Body T-shirts, we’ve been trying a few different marketing approaches. One of my partners was in charge of the MySpace approach. I had heard that it could be a real powerful tool, but I didn’t get it. After looking at our traffic reports today, I REALLY get it.

43% of intial traffic has come from MySpace, and there lies the secret to it all. MySpace doesn’t have any content. It’s not useful in that manner. It’s usefulness is in networking. Helping you find people, and helping people find you. It’s a hook-up site. You can go there (and in our case) find visitors for your website. In other cases, I’m sure you could find someone to fill whatever seedy role you have open.

Now that I get it, I’m going to start thinking of a lot more ways to use MySpace to my advantage… And NO that’s not what I had in mind. I was simply hoping to garner traffic to various projects that I have going on.