Andy Rutledge has a great article discussing the unimportance of logos. No really, a designer is talking about how little importance the logo holds. I can’t agree enough. While the logo has it’s place, a super-huge, animated, flashy logo justs destroys what the focus should be on (hint: content). Actuallty, whenever more effort and time is spent on a logo, it destroys that same focus.

Here’s how Andy puts it:

I believe that the logo is the most abused, misapplied, misconceived, wrongfully distracting element of design and business today … Seriously, the logo is just the simple mnemonic that can be used to mark (brand like a cow) products and marketing materials so that people know who made them or who is trying to say something to them. The logo itself only articulates what the brand already broadcasts. That’s it … Regrettably, more than a few clients I’ve worked with want their logo and their website to say things about them that are entirely inaccurate – as if doing so will fix their shortcomings … No, this new logo will not fix your crappy company

Sigh, I just want the world to know that it’s all about the meat and potatoes (or something like that).

Ok, let me throw one more thing into the mix: 99.9…9% of the time the logo should be on the top left of a website. Here’s an article claiming that .9…9 = 1. Was that too subtle?